What We Do

The professionals at Krause Taylor Associates firmly believe that there are no cookie-cutter solutions for effective public relations. You can start with the differences between the needs of publicly traded established companies, and those of an emerging start-up company. And from there KTA works with each client to determine the exact mix of programs and services needed; from starting a single new PR program to developing a full blown strategy.

And KTA also believes that the firm’s professionals need to mesh seemlessly with each client’s organization. KTA partner Barbara Krause explains; “Betty and I know what it’s like to be a client, so we’ve tried to build KTA as the kind of firm we’d want if we were still in a client company ourselves. That means that we act as partners—with the line often blurred between employee and agency personnel. We work hard, and right along side the client. We bring external expertise, which helps put a client’s issues and opportunities in perspective. We understand the politics of a corporate environment and how to ensure that PR programs mesh with that environment. We understand executives and their needs, and anticipate them—because we’ve been in their shoes. We know that clients don’t want PR firms who go overbudget or spend carelessly. We want to give clients results. We’re honest and ethical and don’t practice hype.”

PR for Established Companies

Does your company have an established brand and products? Is the company publicly traded? Established companies need to protect and build their brands while launching new, succinct PR programs. And most often, established firms need help to cover those crunch times when internal resources just aren’t enough. Click here to find more about how KTA can help.

PR for Emerging Companies

Are you launching your company and its products into the marketplace for the first time? Are you the new guys on the block, trying to change the rules larger companies are playing by? Increasing your company’s visibility, and raising you credibility with journalists and analysts is key to helping produce results in your sales and marketing programs. But where do you start? Click here to find more about how to jump start your PR efforts.