“KTA helped us take a company who’s PR effort had stalled, to one that analysts and journalists proactively called with they needed comment on industry trends.”

—Mark Gonzales, vp worldwide marketing, Micron Electronics

“One of the things I appreciate about KTA is that they take the games and politics out of PR. I’m not concerned about budget management or the ownership of media relations, because I know they are trusted partners who approach my business with a rare integrity and work ethic.”

—Amanda Higgins, Director of Corporate Communications, Thales Navigation

PR for Established Companies

Because the KTA partners have held senior public relations positions in large, public corporations, they can empathize with the pressures faced by internal PR managers. Internal PR managers find their time taken up by endless cross divisional meetings, conflicting priorities among different product divisions, and a staff so busy with reactive PR issues that it doesn’t have time to be proactive. This is where KTA can help. KTA can manage chunks of the PR departments needs, integrating fully with the internal staff or with the existing public relations agency of record.

For example, call KTA when:

• You need to initiate succinct PR programs and have an outside agency manage them top to bottom. KTA has created key PR programs—such as perception audits, editorial reviews programs, success story development and placement, speakers bureaus, and VIP programs—for clients and integrated them with an overall PR plan coordinated by the client, or by other outside PR agencies.
  
  
• You’re looking for a PR agency that can augment your internal staff, and provide the extra power you need during product launches and strategic announcements. Most companies don’t have the budgets to maintain a staff for peak demands—and that’s where KTA can help. By augmenting your staff on product launches and strategic initiatives, your staff can be much larger during these peak times.
  
  
• After analyzing your press and analysts relations, you decide you’re just not getting the traction you feel you should be getting in the marketplace. KTA has a successful track record at assessing an established company’s press and analyst profile, and devising a plan to help better meet marketing, sales and corporate goals.

KTA stands ready to work with you on a project basis involving any combination of services, or on an on-going basis at a divisional or corporate level. KTA’s services include:

• Editorial Reviews Programs, including program development and execution, as well as integration with new product launches and events.
  
  
• Perception Audits, including development and execution. Often journalists and analysts will be more candid to an outside agency leading to more accurate results. KTA can also handle other research projects including media and analyst research, and competitive environment assessment.
  
  
• VIP Programs, assuring your company’s executives develop relationships with key journalists and analysts.
  
  
• Speakers’ Bureau Management, including calendar planning for key industry conferences and events, pitching, speech writing, and conference execution.
  
  
• Customer References and Success Stories, aiding in the building of references for use with press and analysts, and in marketing efforts.
  
  
• Special Projects, Resources, and Events. Uniqueness is a key to getting your message across, and KTA can be ready to plan and execute innovative programs and events to accomplish this, as well as call upon a diverse set of external resources with specialized skills and knowledge.

In addition, KTA can provide services in three other areas:

• Corporate Strategic Planning and Assessment, including PR assessments, corporate-wide communications, company launches, company positioning and messaging, and counsel to executive management.
  
  
• Media, Analyst and Industry Influencer Relations, including pitch planning, pitching and article placement, tailored media/analyst list creation, ongoing analyst relations, pre-briefing materials, and press/analyst tour planning and implementation.
  
  
• Press Material Development, including press releases, presentation creation, and creative management of unique and specialized materials for launches and marketing efforts.