“Our success in [PR] was more than we expected and required far less investment in time and effort because we could trust KTA’s advice and execution so completely.”

—Jim Gable, co-founder Kerbango Inc.

“KTA effectively positioned Powered as the leader in the the eduCommerce space, delivering new business and building credibility with the analyst and journalist communities.”

—Judith Bitterli, co-founder and ceo, Powered Inc.

PR for Emerging Companies

If you’re part of a start-up company, your public relations needs differ significantly from established companies. Emerging companies are sprinting from a starting line—trying to build recognition for your initial products and build your company’s brand identity. You’re the new guy on the block, with either a group or smaller competitors in the same space, or trying to rewrite the rules larger companies are playing by.

Public relations? You need it, but where do you start? And when? Krause Taylor stands ready to help when your company needs to introduce, and build, your company’s public image. Not all start-up companies need to worry about PR from day one, but you’ll know you need to raise your public image when:

• Your company is introducing its first products, and itself. It’s a crowded marketplace—how do you get anyone to take you seriously and then turn around and write about your company? If you are within six months of product introduction, you need to have started the public relations wheels turning. KTA has unparalleled experience introducing companies in hardware, software and services—from consumer to enterprise.
  
  
• Your company is preparing to move into a new market space, and reposition itself in the process. Emerging companies need to do one thing well—change to grab opportunities. KTA has worked with clients, both small and large, to leverage their current image into new markets, and into new media and analysts.
  
  
• You’ve got a showdown coming—or would like to cause one. In many, many cases, start-ups are in a race with other start-ups. And when product introductions happen, they are often at trade shows or industry analsyst conferences where the products are pitted against each other. KTA has a network of contacts that reach across conferences and analysts, and can make sure your products and company are presented in the best possible way.
  
  
• You need to get customers to listen. And what customers listen to most are the industry and business publications they read every day. PR needs to be an integral part of any marketing and sales efforts from the early planning stages to achieve best results.
  
  
• Your CEO says “We need PR”, and you don’t know where to begin. Calling KTA may be the best way to start, because our professionals can work with you to quickly assess what’s needed and set up a phased plan that will help accomplish your company’s goals—without giving your CFO a heart attack.

Start-up companies are in a position to need top-to-bottom support in public relations. But hiring a large regional and national PR firm can create as many problems as it solves. Large firms can be expensive and inflexible financially. They often staff their smaller accounts with their most junior personnel. And they can be formulaic in the solutions they propose.

KTA’s professionals are anything but formulaic. From computers to software to web services to non-profits, KTA has specialized in creating unique solutions tailored to the goals of clients. All the while keeping a keen eye on your budget.

KTA’s services include:

• Corporate Strategic Planning and Assessment, including PR assessments, corporate-wide communications, company launches, company positioning and messaging, and counsel to executive management.
  
  
• Product Publicity and Reviews, including planning, product specific PR, product launch positioning and events, and product review programs.
  
  
• Media, Analyst and Industry Influencer Relations, including pitch development, pitching and article placement, tailored media/analyst list creation, ongoing analyst relations, pre-briefing materials, and press/analyst tour planning and implementation.
  
  
• Research and Perception Audits, including media and analyst research, competitive environment assessment, and quantitative perception audits.
  
  
• Press Material Development, including press releases, presentation creation, and creative management of unique and specialized materials for launches and marketing efforts.Customer References and Success Stories, aiding in the building of references for use with press and analysts, and in marketing efforts.
  
  
• Speakers’ Bureau Management, including calandar planning for key industry conferences and events, pitching, speech writing, and conference execution.
  
  
• Special Projects, Resources, and Events. Uniqueness is a key to getting your message across, and KTA can be ready to plan and execute innovative programs and events to accomplish this, as well as call upon a diverse set of external resources with specialized skills and knowledge.